Watch lesson three to learn how Zach crafted his tea company’s brand identity. Zach and Jessie develop a logo to go along with Zach’s new tea company’s name. 4 S1: It's just (.) if something's really really really super, then you say 5 'super duper' hehe 6 T: laughter 7 S3: Super duper.
Superduper love full#
In pairing a logo with his new name, Zach connects with Jessie Why, a design graduate from Perth, Australia who submitted fan art in reaction to his first episode. Full and accurate LYRICS for Super Duper Love from Joss Stone: Yeah are you diggin on me, Yeah yeah yeah, Im diggin on you now baby, Yeah do you. Through his naming process, Zach brainstorms emotive and descriptive words in the hopes of developing a compound word and brand that doesn’t currently exist.
While Zach stresses over his trademarking strategy, he learn he doesn’t have to register one first, there’s another way of claiming your brand’s trademark. A portion of the proceeds will go to Pink Aid during the month of October in honor of Breast Cancer Awareness month. Zach connects with creative director Joy Cho of Oh Joy! to learn the steps he needs to take to develop a name and a logo that represents his business.Ī great name is unique, memorable and… googlable meaning, it should be easy to say and easy to read so that anyone can type it into a search bar and find it online.
Technically all tea comes from the same plant so how do you differentiate your tea versus the thousands of other tea companies out there? Branding.
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